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Our Story

Laia Beauty, founded by sisters Sarah and Anam Qureshi, emerged from personal necessity and experience. Having struggled with various skin issues from birth, including eczema and extreme sensitivity to conventional products, they were determined to create an effective solution. We envisioned a skincare line that focused on skin health while also addressing the fast-paced lifestyle and climate-specific challenges of the GCC region. Laia Beauty officially launched in August 2024, committed to offering luxurious, vegan, and cruelty-free cosmetics. The founders aimed to simplify beauty routines without compromising quality, producing products that are both effective and skin-friendly.

By catering to diverse customer needs, our goal was to make premium products accessible and sustainable, ensuring that no one had to compromise on quality or ethics.

By catering to diverse customer needs, their goal was to make premium products accessible and sustainable, ensuring that no one had to compromise on quality or ethics.

We're more than just a makeup brand; we're a movement celebrating individuality and self-expression, with a focus on skincare-infused beauty. Inspired by women globally, we're creating luxurious products designed to empower you to embrace your unique glow, both inside and out.

At Laia Beauty, we're dedicated to ongoing research and development to bring you the latest breakthroughs in skincare-infused beauty. Our team is constantly exploring new ingredients and technologies to create products that meet evolving needs.

Our mission? To deliver exceptional, high-quality cosmetics that blend style, comfort, and innovation, all while nourishing your skin. We believe beauty should be an experience, not just a product. That's why we source premium ingredients and create our products with passion and precision.

We're proud to be cruelty-free and vegan, ensuring our products are not only beautiful but also kind to the planet. We're committed to ethical practices and are striving towards 100% sustainability.

The inspiration for Laia Beauty was born from a desire to fill a gap in the market for luxury cosmetics that are both accessible, inclusive and prioritizes our skin first. We wanted to create a brand that resonates with women of all ages and backgrounds, offering products that highlight everyone's natural beauty without compromising on quality, style and most of all skin health.

 

Our Values:

  • Skincare-First Beauty. We believe beauty starts with healthy skin with non-toxic makeup.
  • Luxury for Every Woman. We believe every woman deserves to feel fabulous.
  • Beauty Redefined. We're pushing the boundaries with innovative formulas and products.
  • Innovation and Research. We're dedicated to ongoing research and development to bring you the latest breakthroughs.
  • Eco-Conscious. We prioritize eco-friendly practices and cruelty-free, vegan ingredients.

 

Let's redefine beauty, one product at a time where skincare and self-expression go hand-in-hand.

Find out more on Laia Global 

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